Who Used SpiralFrog.com? Ever?

The subject of SpiralFrog.com is in the news again.  With one of the most awesome and in-depth looks at an internet startup music company is this week’s article at CNET.  And yes, they show numbers.

It discusses the rise and fall of SpiralFrog.com – an innovative ad-driven, streaming music website.

They Had Big Dreams – But Plopped a Turd Instead

The best part of the writeup is this quote among many other figures,

…He noted that SpiralFrog had initially projected 2008 revenue at $55 million, then reduced estimates in January that year to $25 million, then reduced them again three months later to $3 million. “Uniques are great, but hedge funds want to see revenue,” he implored….

Check out the article for the numbers $$$

Awesome article, a must read.  Here ya go.

After reading how bad they screwed up managing the thing, ask yourself, if they actually ever had a chance?