Deezer New Interface – Had A Chance At Success
July 27, 2009
Okay, I’ve been watching Deezer since the beginning. The french version of a last.fm for those who don’t know. Because they’ve been in France, the labels were not able to remove the music from their free streaming catalog for American listeners very quickly. Basically, as an American I could finally listen to the music I wanted to online in a very nice efficient online model. The best part was that they gave you the features you wanted period.
After I was hooked, the music was taken down (obviously because Deezer has not secured the licensing arrangement for American IP addresses to play back the music). So once again, as a music listener, I found a model that I liked and became extremely loyal too (just like Imeem and Last.fm before they were ruined).
Yesterday, I was excited again.
Deezer Relaunched With a New Interface!
For a whopping one day, I had all the music that I wanted again in an amazing interface. Music heaven really and I am willing to pay for it too! I let me friends know that Deezer was back and better than ever (and free). By the time they got to the site, the major label music was taken down again.
Will Deezer make it? Surely not.
Labels Will Not Sign Deals Where the Service Provider Can Profit
Therefore, the deals never get done. So we can honestly say that Deezer probably has zero chance for sustainable success or profitibility. If you can’t get the music, you can’t offer any service. Without service, no advertising. Without advertising, no money for licensing. Once again the labels will do a deal with them that they can’t sustain and they will take it so that they at least have a tiny chance to make it.
Lame.
