Deezer New Interface – Had A Chance At Success
July 27, 2009
Okay, I’ve been watching Deezer since the beginning. The french version of a last.fm for those who don’t know. Because they’ve been in France, the labels were not able to remove the music from their free streaming catalog for American listeners very quickly. Basically, as an American I could finally listen to the music I wanted to online in a very nice efficient online model. The best part was that they gave you the features you wanted period.
After I was hooked, the music was taken down (obviously because Deezer has not secured the licensing arrangement for American IP addresses to play back the music). So once again, as a music listener, I found a model that I liked and became extremely loyal too (just like Imeem and Last.fm before they were ruined).
Yesterday, I was excited again.
Deezer Relaunched With a New Interface!
For a whopping one day, I had all the music that I wanted again in an amazing interface. Music heaven really and I am willing to pay for it too! I let me friends know that Deezer was back and better than ever (and free). By the time they got to the site, the major label music was taken down again.
Will Deezer make it? Surely not.
Labels Will Not Sign Deals Where the Service Provider Can Profit
Therefore, the deals never get done. So we can honestly say that Deezer probably has zero chance for sustainable success or profitibility. If you can’t get the music, you can’t offer any service. Without service, no advertising. Without advertising, no money for licensing. Once again the labels will do a deal with them that they can’t sustain and they will take it so that they at least have a tiny chance to make it.
Lame.
Weakness: Chris Brown Video Apology
July 21, 2009
“A Message From Chris” should be called “A Message From Jive”
Okay, what if his label was behind the whole thing? My take at sarcasm…sorry.
Let’s paraphrase and analyze the revenue generation tactics together, shall we? Notice how it’s exactly 2:00 long? I wonder why they would do that…maybe because they want to air it as a commercial and capitalize off the “return of chris” single coming up?
1st Sentence:
Since Feb…my attorney…wouldn’t let me…
EXCUSE: For not accepting responsibility and telling the truth +1
2nd Sentence:
Pay me a lot of money for interviews, here’s a quick taste to get you interested
EXCUSE: for not telling the truth +1
SALES PITCH +5
COMBO 2+
3rd Sentence:
I’m such a badass and I’m still better than you
ANGRY EXCUSE +1
4th Sentence:
I wish I could redo those things but I can’t
EXCUSE +1
5th Sentence:
I’m not going to sit here and make excuses
“NO EXCUSE” EXCUSE +10 !!!
SMIRK +1
6th Sentence:
I take “great pride” in exercising my self control and what I did was in-excusable
GIVE ME A BREAK EXCUSE: +1
7th Sentence
I’m sad and ashamed
MERCY POINTS +2
8th Sentence
My mother and minister have taught me better
DIDN’T HIS MAMA TEACH HIM BETTER PREEMPTIVE STRIKE +5
9th Sentence
I’m telling you I should have handled the situation differently and better
VISUALIZATION TECHNIQUE +5
get your audience to visualize how it could be handled better
STERN I’M TELLING YOU EXCUSE + 3
YAY – THE LABEL CRAP IS OVER AND NOW CHRIS CAN TALK!
I PROMISE THIS WILL NEVER HAPPEN AGAIN. Amen to that Chris. And no worries I forgive you. Plus, there’s a lot of music that I really like but dislike the artist…so no worries at all.
When’s that single come out? Are you truly going to air these as MTV commercials like the rumors say? Now go buy some Chris Brown stuff.
