They’ve actually figured out that I might like to buy similar music to what I’m listening too.  Now which rocket scientists did they hire to finally figure that out?  If someone is listening to Imogen Heap (she did Watcha Say first), then maybe they’ll be interested in buying music?!!  Wow – amazing.  These guys finally got it.  And guess what, it’s not Imeem’s fault – it’s the music industry.  Don’t get me started again on who the idiotas are…
Here was the ad that actually made me click, but I was disappointed when the ad click went…you guessed it – to the iTunes installation page.  Now how does that help me when I want to buy music?

Someone let the new artist Savior know that her advance is going towards iTunes acquisition…sweet.  It’s probably some type of creative ad, but guess what Saviour…iTunes doesn’t care if you sell…they only care that I install iTunes.

Now wouldn’t you install iTunes if the headline said this:

Looking for Saviour – EP by Lights?

HAHAHA  F*CK YOU ITUNES — YOU BAIT AND SWITCH F*CKS

Don’t believe me on how bright Imeem is with advertising?  Check out my previous post on Imeem in the Deadpool.

Here’s the music business being the music business…and to all the noobie artists out there – notice how Paul Anka waits until the whole media splash happens first so that he can get his fair split. If Paul would have sued before they released it, they would have just changed the album lineup and the marketing of the album entirely because they too are far too greedy to share in the profits.

Here’s the Reuter’s article with Paul Anka quotes:
http://www.reuters.com/article/entertainmentNews/idUSTRE59B17I20091013

Well, to me, they are dead.

When a new revolutionary music service comes along, I know that it’s always a matter of time before the customer experience is ruined so bad that the company cannot sustain.  Imeem has reached that point today and I can say that their time is very limited.

Why Imeem Is On A Path To Failure

First interface change

With free music services, the initial innovation by the creators is typically magical.  They create a service and interface that is proven to be well liked in testing and then they get investment money to continue.  Typically, the labels let them launch as is, but, then the company realizes that the pressure is on to make money because the labels get paid from the play of free music.  The labels are cool with it, as long as the website pays the music licensing fees.  Therefore, if your company is successful, you amass a shit ton of fees in licensing.  Most of the time, rapid growth for a company is equal to success.  In streaming music, rapid growth usually means rapid bills to pay.  When the website realizes that they’re going to get squeezed on margins, they resort to their original plan of promotional package sales and PPC or CPM.  Typically, music advertising pays little for publishers because there is so much ad inventory available from places like lyrics websites.  Therefore, you must optimize your ad inventory to be more valueable through targeted advertising.

something similar on lil wayne's page for weeks

Welcome the Advertising Engine

When Imeem made their first interface change, many customers greatly disliked it.  The new player was heavily complained about and the prescence of more advertising was brutal.  I remember multiple times going to the Lil Wayne page and seeing a ghastly advertisement from the non-profit company for fixing facial disfigurement.  Now, I don’t know about Imeem’s team here (most likely they are small since the budget is tight), BUT HOW IN THE HELL DO YOU SELL ADS when your hottest artist has a photo of facial disfigurement on it.  Now I’m all for non-profts filling the ad space when you can’t sell the inventory, but an ad like this on Lil Wayne’s page is extremely damaging to the artist.  It’s almost like having a McDonalds website featuring the juicy Big Mac next to a pile of dogshit!   But I digress…

The advertising had to be more heavily implemented with the second interface so that Imeem could have a chance.  Eventually, Imeem found a decent balance with their interface and their advertising.

I strongly dislike it when I’m listening to music and then an audio ad plays…but you know what I’m okay with it as long as your service is great.

Imeem emerges victorious from the ad interface changes!  Is the ad system good enough to optimize and make money?  I don’t know.

Enter the Greedy Labels

So after that interface change, I’m thinking…wow they still have a chance.  But today, I realized that they are heading striaight for the deadpool.

About six months ago, I made a couple playlists.  In one, I recreated the Pretty In Pink movie soundtrack.  I didn’t have all the songs, but 90% of them.  That’s very impressive to find that much 80’s music.  Good job Imeem (although you had it because users uploaded it – didn’t you see the other companies already fail for having users upload music?).  I also made a playlist called Chill Beats.  I make one of these playlists on every new music website to try it out.  On it, there were 22 songs spanning from the 80’s through current.

Now that I have returned, only six songs remain on the Pretty In Pink playlist.  And on the Chill Beats playlist, many songs remain, but they are only 30 second samples.

Now, I don’t know about other music fans, but I do know that you can’t be competitve if you change their experience.  As a fan, the biggest features are finding and playing music and of course creating a custom playlist for yourself.  If you create a playlist and then the playlist just disappears, then basically all the time you invested in that service is lost.

I cannot invest my time in a music service that steals away my time due to music licensing issues that they have not figured out.

My experience says that Imeem is doing everything in their power to stay alive, but the labels again view it as a temporary promotational platform with no longevity and no real interest in its success.

I could be wrong so prove it

F the labels

Okay, what if his label was behind the whole thing?  My take at sarcasm…sorry.

Let’s paraphrase and analyze the revenue generation tactics together, shall we?  Notice how it’s exactly 2:00 long?  I wonder why they would do that…maybe because they want to air it as a commercial and capitalize off the “return of chris” single coming up?

1st Sentence:
Since Feb…my attorney…wouldn’t let me…
EXCUSE: For not accepting responsibility and telling the truth +1

2nd Sentence:
Pay me a lot of money for interviews, here’s a quick taste to get you interested
EXCUSE: for not telling the truth +1
SALES PITCH +5
COMBO 2+

3rd Sentence:
I’m such a badass and I’m still better than you
ANGRY EXCUSE +1

4th Sentence:
I wish I could redo those things but I can’t
EXCUSE +1

5th Sentence:
I’m not going to sit here and make excuses
“NO EXCUSE” EXCUSE +10 !!!
SMIRK +1

6th Sentence:
I take “great pride” in exercising my self control and what I did was in-excusable
GIVE ME A BREAK EXCUSE: +1

7th Sentence
I’m sad and ashamed
MERCY POINTS +2

8th Sentence
My mother and minister have taught me better
DIDN’T HIS MAMA TEACH HIM BETTER PREEMPTIVE STRIKE +5

9th Sentence
I’m telling you I should have handled the situation differently and better
VISUALIZATION TECHNIQUE +5
get your audience to visualize how it could be handled better
STERN I’M TELLING YOU EXCUSE + 3

YAY – THE LABEL CRAP IS OVER AND NOW CHRIS CAN TALK!

I PROMISE THIS WILL NEVER HAPPEN AGAIN.  Amen to that Chris.  And no worries I forgive you.  Plus, there’s a lot of music that I really like but dislike the artist…so no worries at all.

When’s that single come out?  Are you truly going to air these as MTV commercials like the rumors say?  Now go buy some Chris Brown stuff.