Weakness: Chris Brown Video Apology
July 21, 2009
“A Message From Chris” should be called “A Message From Jive”
Okay, what if his label was behind the whole thing? My take at sarcasm…sorry.
Let’s paraphrase and analyze the revenue generation tactics together, shall we? Notice how it’s exactly 2:00 long? I wonder why they would do that…maybe because they want to air it as a commercial and capitalize off the “return of chris” single coming up?
1st Sentence:
Since Feb…my attorney…wouldn’t let me…
EXCUSE: For not accepting responsibility and telling the truth +1
2nd Sentence:
Pay me a lot of money for interviews, here’s a quick taste to get you interested
EXCUSE: for not telling the truth +1
SALES PITCH +5
COMBO 2+
3rd Sentence:
I’m such a badass and I’m still better than you
ANGRY EXCUSE +1
4th Sentence:
I wish I could redo those things but I can’t
EXCUSE +1
5th Sentence:
I’m not going to sit here and make excuses
“NO EXCUSE” EXCUSE +10 !!!
SMIRK +1
6th Sentence:
I take “great pride” in exercising my self control and what I did was in-excusable
GIVE ME A BREAK EXCUSE: +1
7th Sentence
I’m sad and ashamed
MERCY POINTS +2
8th Sentence
My mother and minister have taught me better
DIDN’T HIS MAMA TEACH HIM BETTER PREEMPTIVE STRIKE +5
9th Sentence
I’m telling you I should have handled the situation differently and better
VISUALIZATION TECHNIQUE +5
get your audience to visualize how it could be handled better
STERN I’M TELLING YOU EXCUSE + 3
YAY – THE LABEL CRAP IS OVER AND NOW CHRIS CAN TALK!
I PROMISE THIS WILL NEVER HAPPEN AGAIN. Amen to that Chris. And no worries I forgive you. Plus, there’s a lot of music that I really like but dislike the artist…so no worries at all.
When’s that single come out? Are you truly going to air these as MTV commercials like the rumors say? Now go buy some Chris Brown stuff.
